Hermès collectors are adding high-end replicas to their handbag collection
Hermès’ success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion’s share of its leather bags hasn’t. Its main products haven’t changed much in decades, it does not have TikTok, and doesn’t give…